Chocolate Kisses @PERUGINA – Perugia

An incredible journey awaits you once you set foot in this factory. A behind the scenes tour  into the world of chocolate making!


You will learn about the history of the brand, as well as the aspects of top-quality chocolate production – this place has been home to the famous Baci (Kisses) wrapped in multilingual love notes, and then come the finest truffle and praline fillings, chocolate bars and so much more.

Since Perugina launched  its first store in 1919, it has grown into an internationally known brand, which has conquered our hearts, one bacio at a time.

This is also a story of the lady behind it all, Mrs. Luisa Spagnoli, who realized her ambitions of creating not only a brand of women’s fashion clothing, but also a small chocolate making enterprise in the centre of Perugia.

The past comes to life thanks to a selection of photographs and objects that recreate the history of Perugina from its humble origins in 1907 to the present day.

The record-breaking bacio (Bacione) by Perugina.

In a relaxed atmosphere of the chocolate atelier  you can create your very own chocolates under the expert guidance of maître chocolatiers, or practice the art of chocolate making by visiting chocolate workshops.

Easter creations during Easter time.

Our knowledgeable guide Luigi made the tour a very unique experience. He gave us an interesting insight on the company’s history.

An introduction video was followed by a wonderful visit of the factory, an explanation as to the origins of the coco bean and how chocolate is made, and of course, tasting the entire range of Perugina chocolates!

Cocoa pods, which host 30/40 cocoa beans each, cushioned in a soft white pulp.
One bacio, two baci…

They also have a shop for you to go mad in – a wide selection of chocolate gifts to take home at the end of the tour.

Visit this site for more info, reservations, and an unforgettable experience at Casa del Cioccolato Perugina.

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Perugia, the Chocolate Capital of the World

Head to Perugia this weekend for Eurochocolate 2015, October 16 – 25. I don’t need to be convinced that nine out of ten love chocolate, and that the tenth one is, well, probably, lying…

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It is an annual international chocolate exhibition, where you get a chance to meet the best chocolate companies famous all over the world, chocolate experts, who can teach you a lot about chocolate, you can taste and purchase as much chocolate as you want. The choice is overwhelming!!!


And since the Festival takes place in Perugia, it’s an opportunity to visit the main city of Umbria, and its beautiful monuments and squares. Just walk the little lanes that lead from one piazza to the next, assist various street performances, chocolate art displays with chocolate sculpting. The lanes follow the original medieval layout, whose roots go back to the Etruscan times.


The city offers many attractions: beautiful historical buildings and palaces, real architectural masterpieces, and then, of course, the art of its native son Perugino (c.1446/1450-1523), an amazing Art Museum, Galleria Nazionale dell’Umbria, filled with works by famous Italian artists.


The city, wrapped in dreamy views, has several universities, lots of hotels and restaurants, and musical history. Perugia’s location in central Umbria is surrounded by other gorgeous historic towns, which are easily reached by car, bus or train.

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